Ethics of sale

He was brilliant. Transparency. An asset for the company he represented. In less than an hour, worked up the crowd of Fever Pitch. Hundreds of people lined up to sign for the next step - which involved a no-cost, eight-hour training for financial investment.

He was also an author. She told her story of how he met a man who invited him to meeting different investment. And these meetings has changed his life forever.

He became rich playing these investment strategies. He turned from amateur to professional. It was finally here. And now she wanted to teach those same strategies for investors.

He made the audience laugh, say "yes" for the umpteenth time, and put everyone at ease with its low-pressure techniques of persuasion. It 's also been crawling on the floor to illustrate a point. No doubt he graduated with honors Mastery sale.

But the highlight was when he invited four investment neophytes to get on stage. They showed how easy it was to make money if the market was going up or down. They swung their heads all the time. This social condition of people testing needed to participate in the next step.

But many knew more ...

I talked to Ashley, a graphic designer who has completed due Carmen, his mother's estate agent, wanted to verify the training. Ashley was suspicious of the sales pitch and wanted to protect his mother from these wolves cleverly disguised sales. I hope Ashley does not let your guard down either.

Because once you get in their training room, that you will hit a variety of persuasion techniques to boost your radar. They make you feel like you have an IQ of a slug for not investing in their program. Do not forget to take prescription strength "stubborn" pills with you on that day.

And my colleague, Dana, did not approve of the fact that she was being sold. He was skeptical from the beginning of the presentation. He never cracked a smile during the entire speech. Maybe it was steaming in the middle. (Or half-envy).

But let's be real ...

Vendors must make a living. The sale is their job. The economy becomes stagnant when nothing is sold. I hope you agree that the sale is a good thing.

Yet people do not like being sold. They like to buy but can not be sold. Buying puts us under control. We own that power. Lose that the position of power when we are for sale.

So the speaker has done a great job. He has racked up hundreds of people in the next step. He will receive a nice bonus for his persuasive presentation.

But the question remains: if you could - should?

If you could bottle the water fountain to sell to unsuspecting supermarket: you should?

If you could pay the FDA to market the drug: should you?

If you could move people with their last dollar to invest in your program: should you?

If you could sell company secrets to competitors: should you?

If your boss orders you to lie to consumers: they must?

If you answered "yes" and can sleep soundly, then you are below the silt on the bottom of my shoe. You can dress in business attire to the outside, but the inner person is polluted with soot. Despite the media coverage of white collar criminals get to prison for Club Fed: You should hold to a higher standard.

It is also difficult to become a stealth, with unethical behavior. Your circle of friends and closest allies see what you do. Especially in a hi-tech enterprise in which everything is traceable.

But if you decide to burn people anyway - the universe always has a way of resolving these accounts. Eastern philosophers call karma. Ministers of Western label "reaping what you sow." And the enlightened people is the name of the law of cause and effect.

So why would anyone become corrupt for a dollar?

Avoid fines, the scandal and embarrassment. Doing the right thing always. And leave a legacy of character integrity, responsibility and honest for generations to admire and model.

Tommy Yan helps business owners and entrepreneurs make more money through direct response marketing. Public Tommy Tease weekly e-zine to inspire people to succeed in business and personal growth. Get your free subscription today www.TommyYan.com ....