Tips for language training for public presentations to a public company Better culturally diverse

Audiences around the world are all different. Cultural, social and religious
the impact of differences on how people learn, take in information and interact
with the presenters.

After delivering 3 presentations to 1,200 Managers and Franchisees
largest fast food company in the Philippines, these are my thoughts on how
to have an impact with the public culturally different.

This is the result of feedback and practical knowledge of what
works and what does not after delivering business presentations throughout
Asia.

Here are 10 tips on making business presentations more Asian
The public.

1. Do your research. Learn as much as possible about the country and
the organization is working. Read guidebooks, travel magazines,
Internet searches and use local media to gain knowledge as much as you
possible on the cultural background and history of people who are working
with.

2. Use a local language and key phrases to break the ice, welcome or
highlight important points. Change the content of the presentation
take account of local differences. For example, in my work in The Philippines
used a series of local 'Tagalog' (one of two official languages) words
is my welcome and presentation of points and this went down very
fine. Former U.S. President JFK used "Ich bin ein Berliner" to great effect in
Germany, during one of his speeches.

3. Using local examples. Nothing goes down better when trying to explain a new
concept of using a local example. This will make your presentation more
relevant.

4. Get to know your audience. And 'more likely to be a foreigner and
much of the audience may not know very well at all. Meet as many people
personally before the presentation as possible. In the present let the
audience warm to you before throwing questions at them. I noticed
light-hearted joking with the audience at the beginning of a presentation
works well.

5. Speak slowly and clearly. For many Asians, English is not their first
language. Talk less of an accent, and present more slowly than
would an Australian public.

6. Use of Visual Aids. Also in this case, because of language barriers back-up the
verbal message with visual aids clear and easy to understand.

7. Use Humour. This tried and true method works across cultural boundaries.
Use the universal humor and avoid material from which the specific country and not
relevant. Never, never use inappropriate humor in every situation.

8. Physically involve the public. Most of the audience, no matter what cultural
background, they tend to turn off after 20 minutes of information from the
presenter. Use a physical activity or interaction to keep the audience awake
and alert. A word of warning though, do not try this at first when
had no way of knowing you.

9. Cut some content. We will speak more slowly and over time
know the audience and interact with them. This will take time
and will need to cut some content. Otherwise the presentation
be rushed. I find the majority of the presenters, almost all put too much content in
their presentations.

10. Evaluate, review and continually improve. I never cease to learn.
Every time I talk to an audience, I always learn something new.
Presenting to audiences outside of their comfort zone is always a challenge.
Be ready to learn, improve and be a better presenter .......