Saturday, August 25, 2012
AdsBot Google Adwords and advertising
Google is using a crawler specially for their AdWords advertising system that automatically spiders and analyzes the content of the advertising that appears on the Google Network and other websites. The name of the new crawler is AdsBot-Google. If you see an item in this web log then you know, your website has been visited by this bot.
Why Google AdsBot visit my landing page ad?
AdsBot Google uses to measure the quality of landing pages. The contents of the destination page will be used for the quality score that Google assigns to your ads.
Google uses the quality score and the amount you are willing to pay, to determine the position of your ads. Advertising with a score of high quality can rank higher even if you pay less than others for the announcement.
If you do not want Google spiders these landing pages you can add the following to your robots.txt server:
User-agent: AdsBot-Google
Disallow: /
These commands do not want Adsbot-Google to crawl and index the web pages that display advertising in search results on Google. The bad thing about this though is that your AdWords quality score will fall and certainly has to pay for too. So it's better to forget to deny Adsbot-Google crawler access to your pages. Google AdWords Landing Page and Site Quality Guidelines are published on Google AdWords.
Just to let you know that we know what we're talking about here, let's see what Google says about this issue:
We quote:
"While you can exclude your site from review, this will allow us to know much about the quality and landing page relevance. So if you restrict AdWords landing pages you visit, there will be a drop in Quality Scores for your related keywords. "
We certainly can illuminate the consequences:
Limiting access will cause a higher bid requirements for any landing page for which Google can not see why. This reads: You will pay more money for your ads.
Optimization of Google AdWords ads
If you use the hidden web pages for six Google AdWords campaign, Google will find that you're cloaking.
Concealed to serve pages Google crawler can get your website banned or penalized from the search results and not just by Google, but all other major search engines have a high opinion of this joke and believe the behavior.
Landing pages should be informative and relevant to your search terms you are targeting with your AdWords ads. If you are unsure of how to optimize your Google AdWords campaign, you can always visit the Google AdWords Learning Center. A lot of information there!
But to keep the focus type I would add the following:
Landing pages should be related to your ads and should convince the visitors to the website to buy, book or sign up for something on your website. Landing Pages good job with pay per click ads.
If you want to learn more about turning website visitors into customers, take a look at how to turn visitors into customers .......
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