EBay Stores - Tricks and tips for new owners

After selling a number of items on eBay through auctions (maybe just stuff that clutters your garage), you might consider opening your own store on eBay.

Shops have some advantages: you can choose the name (as long as not taken yet), set the theme, get a permanent URL that can be used in advertising, and list items very cheap as the Object Store (for Data on the currrent pricing structure, see http://pages.ebay.com/help/sell/storefees.html). In addition, you also gain access to certain tools, such as traffic reports or the manufacturer HTML.

There are also drawbacks in possession of a shop. First, there is a monthly fee (currently $ 15.99 for a basic shop), and store inventory items do not generally appear in the main search (for details on this, see http://pages. ebay.com / help / specialtysites / sif-in-search.html), then you will still need to run a number of auctions and include a link in them to drive traffic to your store.

Therefore, you should not expect the world to beat a path to your eBay store when it opens it.Here some tips to help new or prospective owner of an eBay store:
Select a theme for your store, whether it's used books, cameras, vintage or handmade boxes of tea. I have seen shops selling anything from DVDs to use of children dressed as garden furniture, but could never remember a long time. Choose the name of the shop carefully. "Tom Corner" is far less memorable than "Vintage Beer Signs Tom". Think carefully about the structure of the store categories (of which you have a limited number). I actually met the shops "Category 1" list "Category 2", etc. in their navigation, which is of little use. Prepare your photos and descriptions in advance and then replenish your store in a hurry. Not fun for buyers to find a store that sells only 1 or 2 elements. Read Owen and Emma Store Library (http://www.owenandemmadesigns.com/ebaystores.html), which contains numerous links to helpful articles for the shop owners.Spend bit 'of time on the eBay discussion forum shopping (http :/ / forums.ebay. com/db2/forum.jspa? forumids = 21). You might not understand everything, and probably should first "lurk" without sending questions, but this is the place to go with your questions. There are many competent and friendly people there!

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