Autoresponder or Newsletter - Which One is Right for Me?

I am often asked by clients of my web site project 'a certain type of facility newsletter'. I usually groan inwardly because I know I'll take an extensive explanation. So, here is the explanation of the different types of structures of type newsletter - what are they and what are the pros and cons of each. Please note that the newsletter is sometimes referred to as an 'ezine', for which these terms are often used interchangeably.

~ Newsletter or autoresponder - what is the difference ~

Unfortunately, there are two types of autoresponders, so it's worth spending some time looking at the difference between the two. Most of the hosting packages are equipped with a 'autoresponder' included. This type of facility sends an automatic reply to anyone sending an email to an e-mail correct. You can then set up an e-mail to your hosting account with catalogue@some-domain.com name and if someone sends an e-mail to this e-mail, the structure that houses will automatically send a basic ' e-mail in return. When you set this auto-reply email, you can attach the product catalog to the message, so that the person sending the message to the email received in response to the catalog. This is the simplest form of autoresponders, and frankly, not much use.

The second type is more commonly used, and is still a chance that when you send an e-mail to an e-mail, which automatically receives a reply, however, with this type of autoresponder you can also send additional automated follow-up messages. In other words, you can set a series of posts, spaced a couple of days apart, the person who registers for the service, they will receive.

A newsletter, however, is sent to a list of subscribers by the owner of the newsletter - and this is basically a manual process. The owner of the newsletter decides it wants to launch a new edition of the newsletter (or ezine), composes and sends the newsletter. The main difference between the newsletters and autoresponder sequence is that when a newsletter is sent, it is gone. The new ezine subscribers do not receive previous editions, but only receive new bulletins are sent out.

Subscribe to an autoresponder service instead, receives every message that was sent out as part of the message sequence. New subscribers to this type of service should receive all the messages in sequence, from first to last.

If you are the owner of a list of autoresponder is therefore possible to set a short course with a different rate. Each subscriber to receive each of these messages in sequence.

~ ~ ~ HEAD NNS = Benefits of an automatic response against an ezine ~ ~ ~ = HEAD NNS

The auto-response messages are sent to new subscribers if they are present or not. It 's fully automated. You can then set a default number of emails that come out of the list, even if you are on vacation. With a newsletter, you have to write new content all the time to send, and only subscribers on your list, then you receive it.

Disadvantages of an autoresponder ~ vs ~ an ezine

Seeing that the messages are set in advance you might get dated. In other words, you can proclaim special offers, news or have their dates in an autoresponder. An autoresponder should be used instead to provide a sequence of messages that make a coherent whole, like a mini-course, rather than the news of immediate nature. You can not advertise anything with an expiration date, for example, as new subscribers will also receive these messages and try to answer them.

~ What is the best one to use? ~

Frankly, I prefer to use an autoresponder, because it means that you can set an immediate response when people sign up for a list, as well as a sequence of emails that immediately help to build a relationship with your subscribers.

The most important point to keep in mind is that most autoresponder services also provides an ability to 'drive', which means that you can send messages tailored to the list so that only a predefined sequence of messages. This then gives you the best of both worlds! ......