Monday, August 20, 2012
Simple SEO Web Site Development Tips
So, you bought your domain, had some hosting. Now what? You must ensure that your website is no longer possible for search engines so that they send you some traffic. This process is called "search engine optimization" or SEO for short. It 's probably the most important - part of the development web site - and most neglected.
Here are some tips to help your SEO web site development.
1. Do not use frames
Frames can help control the layout of your site but are a nightmare for the robots of search engines are interested and make it harder for your site to be crawled by search engine spiders.
2. Make sure there is text on your pages
This also applies to the page with that expensive Flash movie that you are forcing the visitors to the site to watch (or more likely press the "skip intro" link). Search engines do not know what it says on the images or animations. They can only read the text (the image search is their best guess based on the text on the page and the video search is based on the video description). So make sure you have a text to read!
3. Separate style and content
This means that you can use CSS to control page layout. In this way the spider can read more of the content, if all the "this is how it should be" stuff is autonomous in its own CSS file. The biggest drawback to this is that CSS needs to be very well written, if he wants to look beautiful on screen sizes, with different browsers and with different amounts of text on the page. Check at least in Internet Explorer and Firefox and play with the width of the browser to see how well or poorly your site addresses.
4. Use a title tag
HTML design programs are good at putting in a very generic titles such as "Page 1" or "Home Page", but they are almost certainly not what you want the search engines think your site is about. Change the title to something meaningful. If you can make your title catchy and make sure it is short enough to be fully displayed when the results of search engines are shown. This is basic SEO, but you'd be surprised how many people do not.
5. Put in a meta description tag
Despite what you may read the description tag is useful. It is not often taken into consideration when Google or anyone to decide what results show, which is why some people say it is not important. But it is commonly used as the extract is shown below in blue clickable link to your site. So if you say "home built with Dreamweaver XYZ" instead of something interesting, is probably shown in the title. And if it is empty, you're giving the search engines free reign to put whatever they want there.
6. Keep it simple
How easy spiders. Despite all the advances in Internet, they are pretty stupid and you make it easier for them to understand what your site is about, the more they will reward you .......
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment